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Maternity & Newborn Care

Welcoming a new addition to your family is an exciting and life-changing time. The Company is here to support you every step of the way. We offer resources, benefits, and flexible options to help you navigate this important chapter with confidence.

Learn more about the supports available to you below. 

Keep in Mind!

The Company offers programs to help you take the time off you need for maternity and to bond with a new baby, reimbursement for childbirth classes, and more. Visit the Welcoming a New Child life event for details.

Wellthy Parenting Support for All Employees

Whether you’re planning for a baby, caring for a newborn, or navigating the ups and downs of early childhood, the Wellthy Parenting Support program is here to support you. The program is available to all Company employees, including those not enrolled in a Company medical plan through BCBSMA. Visit wellthy.com/member/benefits4me to get started.

Support topics include:

Birthing and Postpartum

Lactation and Breastfeeding

Sleep Coaching

Parent Coaching
  • Educate parents about family planning
    options, pregnancy, childbirth, postpartum
    care, and birth plans
  • Offer tips to partners on how to support during labor and delivery
  • Help find local mental health professionals, parenting classes, and support groups
  • Provide tips on feeding techniques, supplies and resources
  • Assist with insurance options for breastfeeding equipment and services
  • Help find local lactation consultants or breastfeeding support groups
  • Support families through sleep challenges like regressions, early wakings, and bedtime battles
  • Share guidance around sleep schedules by age, sleep-training methods and travel tips
  • Recommend sleep tracking apps and local sleep consultants
  • Share parenting techniques, behavioral strategies and communications skills for everyday challenges
  • Guide parents through developmental milestones, stages of growth, and helping establish effective routines
  • Offer support for family transitions, including preparing for a new sibling, navigating a new diagnosis, and managing the start of a new school year

Maven Support for BCBSMA Enrollees

Maven, the world’s largest virtual clinic for women and families, provides free, 24/7 virtual support for pre and postpartum and returning to work.

Use the Maven platform to book video appointments with providers across more than 35 specialties, including lactation consultants, pediatricians, and infant sleep coaches. You can also access provider-led virtual classes, covering topics like breastfeeding, newborn care, postpartum stress management, and more.

Begin Using Your Free Membership Today

Download the Maven app:

App Store

Google Play

Or visit: mavenclinic.com/join/bcbsma-asc

You will be prompted to create an account with your personal email and a password of your choosing. If you are prompted to select your employer, choose Benefits4Me. If you are asked to enter your “subscriber ID,” enter the number on your BCBSMA ID card.

After you create your account, choose the track you’re interested in and answer some questions to be connected to the right resources, including an advocate and provider.

If you have any trouble registering, email support@mavenclinic.com for assistance. 

Maternity and Newborn Care

Are you an expecting parent? Whether this is your first child or not, join Maven’s Maternity and Newbown Care program. This program helps you:

  • Schedule free, virtual appointments with wait times of 2 hours or less 
  • Connect with a free Care Advocate and personalized Care Team with over 30 virtual specialists available 
  • Navigate symptoms and make treatment decisions
  • Access expert-approved articles, classes, and specialist-moderated virtual communities 
  • And more!

Watch this video to learn more.

Center for Healthy Living for Kaiser Enrollees

Welcoming a baby takes a lot of care and support. Kaiser members can visit kp.org/maternity to explore tools to help you through your pregnancy and beyond, including classes and support groups, cost estimates, mental health supports, and more. 

Did You Know?

If you’re a new or expecting parent enrolled in a Kaiser medical plan, you can sign up for workshops designed to support you and your baby’s health. One popular option focuses on breastfeeding, offering practical skills to help you feel confident and comfortable as you get started. You’ll learn how breastfeeding supports your baby’s nutrition and overall health while also benefiting your own well-being. These workshops are available at no cost to you and are a great way to prepare for this important chapter. Find workshops in your area here.