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Annual Enrollment: October 7 through October 21, 2026
The programs described on this page do not require separate enrollment. Some programs require that you are enrolled in medical coverage through the Company. In either case, no action is needed during Annual Enrollment and these programs are available when you need them.
Welcoming a new addition to your family is an exciting and life-changing time. The Company is here to support you every step of the way. We offer resources, benefits, and flexible options to help you navigate this important chapter with confidence.
Learn more about the support available to you below.
Keep in Mind!
The Company offers programs to help you take the time off you need for maternity and to bond with a new baby, reimbursement for childbirth classes, and more. Visit the Welcoming a New Child life event for details.
Whether you’re planning for a baby, caring for a newborn, or navigating the ups and downs of early childhood, the Wellthy Parenting Support program is here to support you. The program is available to all Company employees, including those not enrolled in a Company medical plan through BCBSMA. Visit wellthy.com/member/benefits4me to get started.
Support topics include:
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Birthing and Postpartum |
Lactation and Breastfeeding |
Sleep Coaching |
Parent Coaching |
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Maven, the world’s largest virtual clinic for women and families, provides free, 24/7 virtual support for pre and postpartum and returning to work.
Use the Maven platform to book video appointments with providers across more than 35 specialties, including lactation consultants, pediatricians, and infant sleep coaches. You can also access provider-led virtual classes, covering topics like breastfeeding, newborn care, postpartum stress management, and more.
Begin Using Your Free Membership Today
Download the Maven app in the App Store or Google Play, or visit mavenclinic.com/join/bcbsma-asc.
You will be prompted to create an account with your personal email and a password of your choosing. If you are prompted to select your employer, choose Benefits4Me. If you are asked to enter your “subscriber ID,” enter the number on your BCBSMA ID card.
After you create your account, choose the track you’re interested in and answer some questions to be connected to the right resources, including an advocate and provider.
If you have any trouble registering, email support@mavenclinic.com for assistance.
Maternity and Newborn Care
Are you an expecting parent? Whether this is your first child or not, join Maven’s Maternity and Newborn Care program. This program helps you:
Watch this video to learn more.
Boost Your Daily Health with Oura & Maven
Oura Ring and Maven have teamed up to give you real-time clarity and support. Connect your Oura Ring’s health scores to the Maven app and get
personalized care recommendations from Maven experts—all in real time.
Don’t have an Oura Ring yet? Company employees with a Maven account can receive a 20% discount on an Oura Ring 4 through December 31, 2026. Oura Ring 4 and the annual Oura membership are HSA/FSA eligible.
To receive your discount:
Welcoming a baby takes a lot of care and support. Kaiser members can visit kp.org/maternity to explore tools to help you through your pregnancy and beyond, including classes and support groups, cost estimates, mental health supports, and more.
If you’re a new or expecting parent enrolled in a Kaiser medical plan, you can sign up for workshops designed to support you and your baby’s health. One popular option focuses on breastfeeding, offering practical skills to help you feel confident and comfortable as you get started. You’ll learn how breastfeeding supports your baby’s nutrition and overall health while also benefiting your own well-being. These workshops are available at no cost to you and are a great way to prepare for this important chapter. Find workshops in your area here.
Available beginning January 1, 2027.
Those first few months with a new baby can bring a lot of change—and a lot of sleepless nights. To give families a little extra support during that transition, the Company will subsidize the cost of a SNOO Smart Sleeper Bassinet for six months, covering the typical recommended use period from birth to about six months. You can preorder your SNOO so it’s ready when your baby arrives, with convenient delivery right to your home.
SNOO provides gentle rocking and soothing womb-like sounds to lull babies through the night and often calms upsets in under a minute. The bassinet is also the first and only FDA De Novo authorized infant bed proven to keep sleeping babies safely secured on their backs.1
Your rental also includes:
Additional information will be shared by January 1, 2027.
See SNOO in Action
Watch Happiest Baby’s SNOO overview video to learn more about how the bassinet works and what to expect.
1 For important safety information, visit happiestbaby.com/fda.